Hello Dickies
I’m James Morrrisey
I’m an Executive Creative Director who’s led Fortune 500 brands like Ford, P&G, and J&J to record-setting years. My sweet spot is taking heritage brands and making them feel fresh, relevant, and unstoppable. That’s why Dickies excites me, because it’s more than workwear, it’s a cultural icon ready to connect with the next generation of makers and doers. I bring the big ideas, cultural instinct, and proven track record to help make that happen.
Some Ideas
Not knowing all there is to know can sometimes be a good thing. Right? Well, I couldn’t help myself and wanted to share some activations and concepts to help show my thinking and flex the brand. So, here you go. :)
Making Tomorrow
While people argue about what side of the aisle decisions are made on or what talking head said what that's stirring up controversy, some of us are out there rolling up our sleeves. Working a double. Tuning out all the noise and simply focusing on one thing: making tomorrow. Let’s honor the men and women who go out every day and make the world better for all of us.
Future Looks Bright
It’s estimated that in the next 3 years 4 million people will be enrolled in some form of vocational, technical, or trade-focused education. Let’s have Dickies lead the way by helping potential trade school students reach their dreams to make their life - and the lives around them, better by offering exclusive trade school scholarships.