Hello Ibotta
I’m James Morrrisey
I am an Executive Creative Director with a track record of helping Fortune 500 brands achieve record-setting years. Skilled at blending creativity with data-driven performance marketing and shopper engagement platforms, bringing big ideas to life in ways that inspire culture and drive measurable growth.
I was part of the launch team for Tide Pods, helping bring one of P&G’s biggest innovations to market through in-store tools and activations that educated and excited shoppers. From designing endcap displays and shelf systems to creating demo experiences that simplified “one pod = one wash,” my work helped turn the detergent aisle into a stage for innovation. These efforts contributed to Tide Pods surpassing $500M in first-year sales and quickly capturing market share as the product redefined the category.
How do you increase online orders, mail orders, and foot traffic in-store at the same time? My team and I were able to do national-level work on a local budget. We created blended offline and online media to ensure multiple touchpoints for increased reach and improved frequency against elite gifters. Created an always-on digital approach including continuous search and remarketing efforts that supported gifting year-round (because let’s be real, it’s always a good time to receive chocolate).
7.6% Sales increase YOY.
9.7 Million Social Media Impressions
