Hello Lego

I’m James Morrissey

I am an Executive Creative Director with a track record of helping Fortune 500 brands achieve record-setting years. Skilled at blending creativity with data-driven performance marketing and shopper engagement platforms, bringing big ideas to life in ways that inspire culture and drive measurable growth. Below are two case studies of past work on global brands.

Brand Snapshots

Here is a selection of global brands and initiatives I have contributed to throughout my career.

I was part of the launch team for Tide Pods, helping bring one of P&G’s biggest innovations to market through in-store tools and activations that educated and excited shoppers. From designing endcap displays and shelf systems to creating demo experiences that simplified “one pod = one wash,” my work helped turn the detergent aisle into a stage for innovation. These efforts contributed to Tide Pods surpassing $500M in first-year sales and quickly capturing market share as the product redefined the category.

How do you increase online orders, mail orders, and foot traffic in-store at the same time? My team and I were able to do national-level work on a local budget. We created blended offline and online media to ensure multiple touchpoints for increased reach and improved frequency against elite gifters. Created an always-on digital approach including continuous search and remarketing efforts that supported gifting year-round (because let’s be real, it’s always a good time to receive chocolate). 

7.6% Sales increase YOY.

9.7 Million Social Media Impressions