Experiential
Experiential
Take a minute to write an introduction that is short, sweet, and to the point.
Only 14% of Native Americans have a college degree. The lowest of any people group in America. To help raise awareness and show the many obstacles Native Americans face, we created an installation inside the Mall of America. This maze, full of dead ends and setbacks, represents the journey that many Native students go through to earn a degree.
Odell IPA has gained universal acclaim from all corners. (Yes, we really mean everyone.) To commemorate the beer's anniversary, we crafted a campaign that honors the diverse range of people who regularly enjoy Odell IPA. Whether you identify as a pirate, a Sasquatch, or a dive bar aficionado, you'll feel right at home with a chilled IPA in hand.
The 360-campaign invited enthusiasts to Hop On with a river tubing adventure to the brewery.
An individualized poster series showcased the campaign's spirit.
A custom mechanical elephant was designed to reflect the iconic packaging of the IPA.
